Want to innovate like Amazon? This is their formula

You can’t escape Amazon in the digital economy. Now a trillion-dollar company, they have disrupted diverse sectors from retail to software development with a deftness and drive that’s admirable and alarming. They actually seem to be speeding up their rate of innovation as they scale, defying the Law of Large Companies that causes giants to get dragged down by their own girth.
How do they manage that?

Scott Brinker – Want to innovate like Amazon? This is their formula

Some great insight into how Amazon is able to innovate at scale, especially in AWS. Provides some insight into answers to the questions I asked a couple of years ago in Companies and Superlinear Scaling. (Which I now need to revisit and expand)